Chocolate, the Color Arun Keeps Coming Back To
By Kiki Fahrina
Every wardrobe leans on one neutral to do the heavy lifting, and for most people that colour has always been black. We would argue for something warmer. Our chocolate color collection was built around the idea that a rich, deep brown can do everything black does, anchor an outfit, photograph beautifully, pair with anything, while sitting far closer to the actual tone of sun warmed skin. It is the shade we return to season after season, and this is the edit built entirely around it.
Why Chocolate Works Harder Than Black
Black can feel stark against tanned skin, a hard edge where a swimsuit should soften into the body rather than cut against it. Chocolate does the opposite, it deepens rather than contrasts, which is why a chocolate bikini in Bali tends to photograph better in direct sun than almost any other shade in our range. It is also endlessly forgiving to style around, gold jewellery reads warmer next to it, white linen looks crisper beside it, and every skin tone we have ever fitted a piece on has found something to work with in this particular brown.
The Pieces Worth Knowing
Our Lila Top and Lila Bottom in chocolate color are the cleanest expression of the shade in our current range, finished with gold hardware details and a subtle high-cut leg that keeps the silhouette understated rather than fussy. For slightly fuller coverage, our Sofi Top and Sofi Bottom carry the same tone through a slightly more structured cut, proof that a chocolate swimwear piece does not have to be minimal to feel considered.
One Piece, All Chocolate
For anyone who prefers a single silhouette, our Puka One Piece takes the chocolate color across an entire uninterrupted line, moderate coverage at the back, a golden clasp closing that catches the light exactly where it should, and an open back cut that keeps the piece from feeling heavy despite the fuller coverage up front. It is one of the most requested pieces in this shade precisely because it does not ask you to choose between coverage and something that still looks good.
Building an Outfit Around It
Once you own one chocolate color piece, building the rest of the outfit becomes almost automatic. Our Bare Loop Top and Bare Loop Bottom work well as a second layer for anyone who wants to mix silhouettes within the same colour family rather than commit to a single set. Pair any chocolate bikini with white linen, a raffia bag and simple gold hoops, and the whole look reads as finished without trying particularly hard, which is exactly the point of building a wardrobe around one strong neutral instead of a dozen competing colours.
Shop the Chocolate Edit
Explore the full swimwear collection to find your own chocolate color piece, or visit us in Berawa, Canggu or Padang Padang to see the tone in person before you decide, it reads warmer in daylight than it ever does on a screen. Whatever you choose, this is chocolate swimwear built to outlast a single season, the kind of neutral that earns a permanent place in the rotation rather than a single summer.
A good neutral should disappear into the outfit, not compete with it.
There is also a quiet practicality to leaning on one dependable shade rather than restocking a new colour every season. A chocolate bikini pairs with almost every print we make, which means it tends to be the piece our customers reach for first when packing, not because it stands out, but because it never actually clashes with anything else already in the suitcase. That kind of reliability is rare in swimwear, and it is exactly why this particular shade of chocolate color keeps finding its way back into the collection year after year.
It is also worth saying why we never treated chocolate as a passing seasonal shade. Most brands cycle colour palettes every few months, chasing whatever is trending rather than building around a tone that actually earns repeat purchases. Chocolate has quietly become one of the steadiest performers we carry, restocked more often than almost any other shade because customers come back specifically for it rather than whatever happens to be new that month. That kind of loyalty is difficult to manufacture, it only comes from a colour that genuinely works as hard in real life as it does in a single photograph, which is the entire reason this collection continues to grow rather than fade after its first release.
